Why Women Love To Go Dutch
July 8th, 2009 by Kay Dover
The beaches of The Netherlands offer travelers an endless spread of white sands, golden skin and lively pubs… Now, thanks to Libresse, they also offer tampons that fall from the sky.
The tampon manufacturers recently launched (literally!) a new marketing strategy targeting beach-going women, which involved thousands of little pink parachutes. They wanted to promote their tampons as a must-have beach bag item, and as far as we can tell without speaking Dutch, they’ve at least managed to get the ladies’ attention…
[Thumbnail photo by zoetnet from flickr]
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